Their Parents May Not Know It, But Most 11- And 12-Year-Olds Are On TikTok
TikTok uses machine learning to predict which videos an individual user is most likely to interact with and then populates their feed with these videos. A “similarity check” replaces videos that look and sound too much like one another to ensure just enough variety so that users don’t get bored. The system also filters videos by region. TikTok says its algorithm won’t recommend videos from users under 16 for the For You feed, but it’s hard to imagine that they are able to effectively implement t...